Thehomepage.com.au (THP), including Millionplus.com.aua (MP), was born out of an identified gap in the market to provide FREE and innovative advertising solutions to vendors and real estate agents, with cost effective up-sell and branding products as the main source of revenue. This is what their website states, however you need to be an approved advertiser to access it.
With the current dominant players in the market continuously having to meet aggressive revenue targets to counter lost revenue in print (through the increase of monthly subscriptions or the introduction of new products that clutter the site and decrease the relevance of the consumers search and the user experience) the time is now for a new player to enter the market. (This has been taken from their website.) The Dominant players they are referring to are Realestate.com.au (majority-owned by NewsCorp Aust) and Domain.com.au (Founded by the Fairfax Group)
Another free bonus site for Real Estate Agencies, to offer to their vendors. However, as with Realestate.com.au and many of the other bonus sites, you do have to be a Licensed Real Estate Agency or approved advertiser.